Think AMPscript is a thing of the past? Think again. As Salesforce pushes the boundaries of Marketing Cloud Next and Zero-Copy data engines, coding efficiency is more critical than ever. This session is a deep dive for developers and solution architects who want to master the intersection of classic programmatic language and modern AI-driven data layers. Come see how the fusion of Data Cloud 360 and evolved AMPscript empowers you to build highly scalable, ultra-personalized customer experiences in real time.
