AI Agents & Omnistudio – connecting intelligent agents with structured business processes

This session explores how Salesforce Agentforce and OmniStudio can work together to deliver intelligent, automated, and personalized customer experiences. We will introduce the core concepts of AI agents, review key OmniStudio components such as OmniScripts, Integration Procedures, and Data Mappers, and examine how these technologies can complement each other within the Salesforce ecosystem.

The goal is to understand how AI-driven interactions can leverage OmniStudio capabilities to simplify business processes, improve user experiences, and accelerate Salesforce solution delivery.