This session guides attendees through the full marketing journey powered by Salesforce: from data unification to real-time insights. We’ll begin by showing how Data Cloud ingests and harmonizes data from sources like web, CRM, and offline systems. Next, we’ll explore how Marketing Cloud Advanced is used to activate this data into campaigns. The final piece: how Marketing Intelligence closes the loop by measuring what’s working and providing real-time insights for optimization. Real-life examples will illustrate how cross-cloud reporting enables marketers to react faster, optimize spend, and drive business impact. We’ll include a visual “Data-to-Decisions” architecture to help attendees map their own stack. Throughout, we’ll share practical tips from actual implementations – including common pitfalls and quick wins. We’ll end with a quick checklist for building a scalable, insight-driven marketing ecosystem.
