Custom Activities are programmable elements within Marketing Cloud Journey Builder that allow the integration of third-party services and custom logic. They’re used when businesses need to improve customer journeys. Configurable via APIs, they can automate processes such as sending notifications & messages or updating CRM systems.
In this session, we’ll explore Custom Activities—what they are, why they’re essential, and how to set them up using Node.js (as an example). We’ll cover the basics, walk through the configuration process, and share key resources to help you get started. The session will conclude with a Q&A to address any questions.
