What is Marketing Cloud “on core”?
Marketing Cloud “on core” is the natural evolution of marketing within the Salesforce ecosystem. Unlike previous solutions that operated as standalone platforms integrated with Salesforce through (often complex) connectors, “on core” builds directly on the same technology foundation as Sales Cloud, Service Cloud and other Salesforce clouds.
Marketing Cloud “on core” represents a paradigm shift: it is not just a new version, but a reimagining of digital marketing on a unified platform, and we, marketers, should be ready for it!
