Marketing Cloud Personalization (formerly Interaction Studio): Do’s & Don’ts

Are you new to the MCP or you’ve been working with it for a brief time, and would like to know more? I’ve got you covered! MCP can sometimes be a tricky tool to handle, and although it may seem that there are not a lot of things to consider as there are not many features – that is often not the case. I’ll share my experience with the implementation projects that I participated in and show you some interesting topics that you may encounter on your way, which may not be very obvious at first but are good to consider, or those that you should avoid and find a workaround due to the MCP’s design.

Location: Date: 19 October 2024 Time: 14:45 - 15:15 Lucija Sopić