Humans are hardwired to resist change, it’s a neurological survival mechanism. When you introduce Agentforce, you’re not just updating a workflow; you’re triggering a threat response and no amount of training or documentation will override that wiring.
As a psychologist turned marketer turned Salesforce consulting CEO, I’ve spent fifteen years right at the intersection of how technology and people work together. In this session, we’ll explore “change capacity”, the specific, buildable ability to absorb uncertainty without shutting down, as well as a practical toolkit to develop it in your teams.
Whether you’re an admin, consultant, architect, or project lead, you’ll leave with: the neurological triggers behind adoption resistance, an EQ-based framework to lower that threat response and a way to identify where intervention is helpful before your rollout is derailed.
The future is a moving target. Let’s learn how to hit it.
